Latona's is a boutique Mergers and Acquisitions broker specializing in cash flow positive digital assets such as websites, eCommerce (including Amazon FBA and Shopify), membership, lead gen, and software-as-a-service businesses (SAAS), and domain portfolios.
Since 2008 Latona's has been matching investors with income streams and business opportunities and entrepreneurs with investors and acquirers who can appreciate their assets as they do.
We claim above that we started in 2008 but our humble beginnings started many years before that, back when we were simple domain name brokers. During the financial crash, one of our co-founders, Rick Latona, was hit particularly hard as many of his assets were speculative, such as premium domains. So, he did what anyone would do in that situation. He took what he had left in the bank and spent it all to go to Harvard Business School and start over.
It was during his time at HBS and after his work with his professors that we shifted our focus to cash flow positive web properties. We had to make decisions as to what we would do and more importantly what we wouldn't do. We decided that we would focus on cash flow opportunities and we would not sell speculative assets.
It is at this point in 2008 that the modern-day Latona's story begins. Here's a short list of what we currently sell and a bit about each:
Over the years, as our team has grown larger and become more experienced and connected. Our completed deals have grown in both volume, size, and complexity. Our subscribed list of investors has grown from thousands to many tens of thousands.
We are now M&A brokers with focus. We close 5, 6, 7 and 8 digit deals frequently and leave a trail of happy customers in our wake!
1357 Ashford Ave. Suite 244
San Juan, PR 00911
Effective Date: July 22, 2013