Google maps, like many other Google products, is the unrivaled leader in its space. What started from humble beginnings is now a local search providing, direction giving, 3d navigational, multi-layered business review and locating monster. Need to find a place to eat nearby? Google maps will not only help you get there, it will give you reviews for the restaurant, pictures from inside, menus, hours of operation and contact information. For businesses that serve a local clientele Google Maps can be a huge driver of business. Imagine how many iPhone users are in downtown Manhattan looking for a place to get a tasty adult beverage after work. Now, imagine your bar just happens to pop up when they pop open Google Maps and search for a bar. For local businesses, these placements are as or more important than typical SERPs. Read More
In a world where information moves in the blink of an eye, it is sometimes hard to keep tabs on our online reputations. This is true not only for individuals but also for businesses. Websites, being themselves online businesses, often live and die by the reputation they have not only with their customers but with the internet as a whole. You’ve likely heard the saying ‘all PR is good PR.’ There is some truth to that statement, in that in some circumstances even bad PR can be good for business. But internet companies have risen and fallen virtually overnight due to a bad online reputation. Read More
You’ve no doubt heard the term HTML5 by now. You probably know that its often touted as the future of the web. Large players like Google and Apple use the term in keynote speeches, product launches and earnings calls. Tech pundits throw around the term to describe coming changes to web multimedia and content consumption. With all that is said and will be said about HTML5, therein lies some truth and some misconceptions. Given that we are all here in the business of building, marketing, buying or brokering websites, let’s discuss HTML5 and clear up some of the myths surrounding it. Read More
An older but lesser-known feature available in the Latona’s Client area is the ‘Inventory Quick View.’ This feature, available only to visitors whom have registered and logged in to Latonas.com, provides a condensed sort-able view of all properties currently represented by Latona’s. It gives a spreadsheet like presentation of listings name, uniques, revenue, profit, asking price and date of last change. You can sort in ascending or descending order on any of these aforementioned metrics. Read More
Understandably so, the first question clients often ask us is “how much will my site sell for?” At face value this is a simple question to answer – your site will sell for what buyers are willing to pay for it, or said another way as what buyers will value the site at. And it’s that topic we will discuss in today’s blog post – Website Value.
Websites that generate revenue are like any other business. Businesses are worth the current value of future cash flow. This term current value of future cash flow represents the sum total of future cash flow discounted to account for inflation, the cost of capitol and risk – all computed in today’s dollar. This is not something we made up. It’s what you will find being taught in leading business schools around the world. Read More
In October of last year (2012), Google rolled out a feature many AdWords users have been yearning for. I speak of course of the ability to import Google Analytics data into your Adwords account, allowing for a new level of intelligence when reviewing your campaigns’ effectiveness. It seems a most obvious feature, but I’m sure the implementation was not without its complications. Putting aside the argument for when this feature should have been added, let’s take a moment to discuss how useful it is and how it plays out in our campaigns. Read More
One subject that I can talk about until I’m blue in the face is web design/development. Working at Latona’s allows me the wonderful opportunity to learn about the design and development that goes into the many properties we represent. It’s because of this that I wanted to share my passion for web design and development with the Latona’s community in hopes that it spreads meaningful and insightful conversation between our clients and visitors. Today, I wanted to share some interesting history, facts and odd quirks about HTML and CSS. Read More
It’s hard to believe that 2012 is already coming to an end. It’s been a busy year for us at Latona’s as we continue to grow as a company and improve upon the services we offer our clients. In addition to avoiding the Mayan apocalypse, we’ve managed to roll out major updates to our marketing efforts this year that have helped buyers and sellers of web properties accomplish their goals quicker and with better results. Read More
This is the first post, in what will become a series of posts, where we call out to the market in search of a particular type of site. In these situations we have motivated buyers looking to add a very specific type of site to their inventory. Our hope is that someone out there has a site to fill their needs and that a deal can be made. Each post will tell you a bit about the buyer and what they are looking for in terms of content, traffic and revenue. So let’s get to it: Read More
Let me start by wishing everyone in the US a Happy Thanksgiving. For those of you outside the US who have recently celebrated another holiday or have holidays coming up, all of us at Latona’s would like to extend our best wishes to you and your loved ones.
Next week is shaping up to be a busy week for us. We have three Open House Webinars scheduled. They are as follows:
- Wednesday Nov 28th at 1pm – TSMIntl.com Domain Registrar
- (CANCELLED) Thursday Nov 29th at 1pm – InpatientRehab.org Network
- Friday Nov 30th at 1pm – KickAssApp.com